Through editorial arm, Good Pillar, told the stories of our multi-hyphenate guests, building brand equity for this new player in the meditation space. Guests included pro wrestler CAZXL, pro surfer Brianna Cope, November Project founder Brogan Graham, and investor and former Victoria Secret exec Tina Boy Saba.

In preparing toward launch, built the social audience to 9k followers, email list to 12k, and garnered press coverage, including the 25 Best of TIME award, coinciding with Core’s debut at CES. Worked closely with Product team to ensure a cohesive brand experience in app - even writing the first 50 meditations in the free library.

Supported growth tactics rooted in brand positioning by renewing creative for paid digital while building trust by securing and managing partnerships with Nastia Liuken, WW, Lioness, Bose, USA Triathlon, Brendan Falls, Rodney Wallace, AMRIT, Joyce Wrice, India.Arie, Esta, Medlie, Rhone, and more.